Jan 8
How “Mystery Shopper Videos” Has Improved the Sales Industry
Posted on Saturday, January 8, 2011 in Business
Video Mystery Shopper surveys impact in improving training for sales and customer service businesses is significant. How has this test with a hidden camera helped both managers and salespeople to work together to design and carry out an effective system of coaching? Let us recall briefly the structure of traditional sales coaching programs. Most sales managers observe the work of their staff, and their conversations with customers, at weekly or monthly intervals. Following this, the sales manager and the vendor examine the conversation and the perceived strengths and weaknesses of the salesperson. A good manager helps the seller to draw their own conclusions, so that they will be able to improve their effectiveness during future meetings with clients. A good manager is also trained to identify the sales skills that need improvement and those that are already well developed. The problem with the above is the whole scenario is rather contrived, because both the salesperson and the buyer know they are being watched. Obviously, this knowledge influences their behavior in unnatural ways, which made hard to evaluate what really happens on the shop floor and led to many disagreements between managers and staff. The use of video in this new model yielded evidence that is much more factual. The images and sound collected became a blueprint that could be examined and reviewed. Subsequently, the manager could identify true weaknesses and strengths with his sales force. The power of video is only truly revealed if there are few reference points. In same way in that a stopwatch is used in sport, video review required a certain key criteria?s in order to measure sales performance. It is important that these criteria?s are agreed beforehand and that there are only a few of them. However, the key is that they focus on sales factors, like customer service, actual sales, and efficiency. The above if used properly, along with a clear and small number of KPIs, helps sales managers to manage and train their staff accordingly. The whole process is easier, and removes any guesswork and allowing both parties to draw their own conclusions. Among the many companies that have successfully used the model, automotive industry, network pharmacies, and clothing stores have rated it very highly. This is because many have tried to improve their sales training with little or no success. The combination of a Video Mystery Shopper study and a well thought out coaching system gives excellent results and coaching which in real terms translates into sales effectiveness and improved business results, which is what we care most about. Therefore, in such cases we can easily determine the most effective coaching tool to facilitate the realization of sales targets. Such a development model, based on clear standards, consistent coaching, well-prepared managers has proven to be extremely effective. Tomak Pollak has many articles on this specialist subject checkout Tajemniczy Klient cool article Take a look at his website Mystery Shopper
Sep 6
Unique Wedding Tips
Posted on Sunday, September 6, 2009 in Wedding
From the moment you got engaged, thoughts of your wedding have filled your head. It is supposed to be a magical event that you and your guest will always remember. To do that, it can't just be a cookie-cutter wedding; you want something that all your own. Of course there are the wedding favors. Making sure you have unique wedding favors is a start. There is no magic formula for that unique wedding, but if you see some of the things other people have done you might get some ideas. One very sweet, unique idea came to this one couple. The enclosed a few dried and pressed red rose pedals with the invitations they sent out. They also enclosed a note to bring the pedals with them to the ceremony. There they were added with white rose pedals and given to the flower girl. Before the bride walked down the isle there was a carpet of pedals from friends and family. Everyone had their own special part in the ceremony. The ceremony it's self really lends it's self to so many ways to be creative and to make your wedding beautiful and unique. One interesting one was in a wedding of an Irish American family. Along with the tuxedo the groom and grooms men for a sash of their family clan. It took a little searching on the internet and special ordering but the end result was moving. Another beautiful idea was for a night time wedding. It was kept in low light after everyone was seated. As the bride's maids and groom's men marched down the aisle each of them carried a pair of ornate lanterns. At what served as the alter the lanterns were placed (and turned up) and the entire ceremony was conducted by lantern light. It cast a nice romantic glow as they exchanged vows. Others that have had an outside wedding have shied away from the traditional layout with the bride and groom at the front of rows of chairs. Instead, they opted for a round dais or alter in the center of rings of chairs. The bride and groom would enter from opposite sides, passing under rose covered arbors to meet in the center. It gave the ceremony a very intimate feel. Still others have tried to take that intimate feel to the reception. One idea was to light it almost entirely by candle light. To get the effect they wanted they placed round mirrors on the tables with a candle in a glass vase in the center. From the ceiling they hung fixtures with multifaceted reflective surfaces. It gave the feeling of dancing under twinkling stars. If you wanted to get really nutty you could turn down the thermostat and use just a little dry ice to give it a "A Mid Summer's Night" sort of feel. It would look very magical and Edwardian. You could go very practical. Kids get bored at receptions and some parents just stop long enough to see the cutting of the cake. Try renting a few kid-sized tables and top it with crayons and coloring books. Sure, the parents won't be closing down the reception but it can buy the parents some time to enjoy the event before the kids get too bored There are all sorts of things you can do that your planner might not think of. It's your day and you can make it your own. Aaron Hu is a leading author on a wide range of well published wedding articles. If you are looking for Unique Wedding Favors, E-weddingfavors has the biggest selection available. You will also find Groomsmen Gifts and much more, all at very affordable prices.