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May 24

Important Things Why You Need SEO Marketing

Posted on Thursday, May 24, 2012 in Business

Do you own a small company? Sure you do. Or else you wouldn’t be reading this article. Well, I have some news for you!

Old fashioned Marketing Is Dead

However, you knew this already, right? This is the reason why your radio ads no longer work. This is why your television ads no longer work. This is why your newspaper ads no longer work. This is why your mailing pamphlets no longer work.

Truth is, modern technology has bypassed your ads, and you are no longer finding potential customers from the same mediums. Check it out:

What is the aim of XM? To sidestep your radio ads. What’s the goal of TiVo? To pass up your commercial advertisements. How many individuals are subscribed to the newspaper and read your local ads? Zilch. How many of your mail ads result in the dumpster? 100% of them.

So, where are your clients at? If they aren’t looking for your business on the radio, television or newspaper… Then where are they searching for you at? Simple.

The Internet

97% of your customers are looking for your business on the web. Only 57% of your customers are searching for you in the Yellow Pages, and even less for the other traditional marketing methods. So what’s the answer? If your customers aren’t looking for you via traditional advertising models, and they’re trying to find you online… What should you do? Well, it’s uncomplicated! You go searching for your customers online.

And what’s the easiest method to do that? By means of organic search engine marketing. The truth is, in 2011 there were more than 17 billion searches performed Monthly online through the different search engines.

When one does a search for “commercial lawn mowers” what will they find? Will they find your business, which offers commercial lawn mowers, or will they locate your competitor? Chances are, the latter.

If you’re not exercising organic search engine optimization, then, you are losing clients AND wasting marketing dollars. You can simply enhance your search engine ranking and reach the top 10 ranking within Google if you perform proper search engine optimization tactics. And truth is, your customers are just looking at the top 10 ranking websites on Google… They are not looking further into the listings.

So, why should you invest your marketing dollars and time into organic search engine ranking? Well, it is to reach the top 10 ranking of course, but why do this kind of marketing as opposed to other offline and online marketing methods?

Let’s look it over. Here are 3 reasons you need a top 10 ranking today!

Free of charge Traffic for life

Fun Truth: “88% of online search dollars are spent on paid results, even though 85% of individuals click on organic search results.”

TRANSLATION: “You will get more customers from organic search than paid search… for the dollars spent.”

There is one marketing technique called Paid Per Click, PPC, marketing. This is where you promote online, and you only pay for the ad when a potential client clicks on your ad.

The advantages? Well, you can build a list of potential customers quickly, and it can be extremely targeted. The disadvantages? Well, it costs constant money to keep running… And as soon as you quit feeding the campaign money, your ads cease working.

The benefits of getting a top ten ranking with Google via organic search as opposed to PPC are: once the campaign is setup and running you don’t need to invest anymore money or time into the campaign. All traffic leads entering your site there in and out will be considered “free” traffic leads. And this “free” source of traffic will continue for months… even many years after you pull marketing funds from the campaign.

You’re Being Searched

As mentioned previously, your visitors are no longer searching for you offline, but they’re looking for you on Google and the other search engines. So, you have to go to where your customers are. If you don’t your competitors will, and you will lose your visitors to your competitors.

The answer? Simple. Get online and start your first search engine ranking campaign.

The earlier you get into the top rankings… the better!

The Obvious – Sales

And finally, you will want to move your marketing to online and to search engine optimization services to improve sales.

Presently, your return on investment, ROI, is minimal if you’re marketing entirely offline. As soon as you make the transition to online marketing, you will find lower cost marketing methods AND higher conversions… Thus boosting your ROI.

The result? More customers. More profits. More comfortable investors.

So, why wait any longer? Have your business to the top ten rankings today! Hire an Internet marketing company whom specializes in website SEO services… and keep doing what you do best – managing your business.

If you still want to know how your website be in the top 10 ranking of Google or any other search engine , please go to to learn more.

May 23

The Impact of RFID-Based Technology in the US Food Industry

Posted on Wednesday, May 23, 2012 in Business

Nowadays, there has been a rising demand from consumers, manufacturers, retailers, shippers and producers for technologies that would enable them to trace and monitor the movement of food products along the supply chain. This is to address the growing concerns with regards food supply, availability, shortages, quality and safety.

In the goal of securing the welfare of each entity in the supply chain, the US Food and Drug Administration Food Safety Modernization Act (FSMA) was signed by President Obama on January 4th, 2011. By the virtue of this law, every company is expected to implement a traceability program that would enable the company to monitor and track the movement of its products from the point of production through the point of consumption.

Though it is beneficial for everyone concerned, it cannot be denied that the law creates logistics and financial constraints upon implementation. Nevertheless, with the integration of RFID technology, it allows companies to track and monitor the movement of its food products as they move along the supply chain. Furthermore, the law is more concentrated on preventing contamination incidence instead of addressing contamination cases.

Before the distribution of RFID technology on the market, companies are utilizing manual recordkeeping processes and bar code based systems in tracking its assets. Through the years, it was found out that manual recordkeeping is labor intensive, error-prone and time-consuming process. It also prevents companies from producing timely and effective solutions to present problems. Barcode system is made better than the manual recordkeeping but it is still inefficient though less error-prone, time-consuming and labor intensive compared to manual recordkeeping processes.

The latest advances in technology has enabled companies to improve their ways in managing and processing data. The RFID technology has actually allowed millions of organizations to acquire real-time data and information which help them in producing informed, time-based and effective solutions to present problems.

RFID technology is not just beneficial for consumers. It helps manufacturers, producers, retailers and shippers by reducing the rate of insurance premiums. Many insurance companies are offering huge discounts for companies that are utilizing RFID technology in tracking, tracing and monitoring the movement of their food products along the supply chain.

Through the utilization of RFID technology in food industry, consumers are now able to consume high quality and fresh seasonal foods. Together with temperature monitoring and management, RFID technology ensures the safety and quality of foods such as fish, beef, dairy, meat and even lobster.

It is undeniable that the utilization of RFID technology has created a tremendous improvement in the US food industry. It has actually enabled the food producers, manufacturers, shippers and retailers to capture the real-time location of their food products which has resulted to an enhanced food quality and safety.

Why not contact The RFID Network if you desire to learn more about RFID technology. They are a useful reputable company that offers cool and valuable info about how RFID technology can improve food safety and quality.

May 22

Hearts On Fire Diamonds – Just Where Could I Purchase Hearts On Fire Diamonds?

Posted on Tuesday, May 22, 2012 in Hobbies

Hearts on Fire diamonds have been highly showcased both online and on television recently. Their quality and brilliance is one of the best available when selecting a piece of jewelry for that very special woman. According to the company the process involves taking the worlds best rough diamonds and cutting and shaping the stones prior to setting them into classy Hearts on Fire jewelry to design pieces that are marvelous and breathtaking. The patterns cover everything from engagement rings to necklaces and more. Hearts on fire diamonds will definitely offer something for everybody.

The hearts on fire website is a superb place to start when looking to purchase a Hearts on Fire diamond piece. The website offers a comprehensive array of stones, settings and patterns. Splendidly when shopping for wedding rings the company also offers a “for him” guide to purchasing. The guide provides everything from focusing on how diamonds are grouped to guidelines on proposal techniques that will have the intended falling into her grooms arms. The guidebook for her also gives suggestions on how to drop hints on the ring that her heart desires. Conveniently the site also provides a location finder for hearts on fire diamonds for sale locally as well as globally. You could purchase straight through the site or browse and find a retail location offline to get.

Hearts on Fire diamonds have had several wonderful reviews recently, and though far from being the only branded stone accessible it surely brings something extra to the table. What brings consumers flocking in is that regardless of whether the stones are superior to nameless diamonds it is the brand itself that makes a bride proud to show her ring off. There just recently was a Hearts on Fire diamonds review on Diamond Vues that contended this fact. The report said that a diamond is a diamond and the quality is exactly what you pay for irrespective of the name. So why purchase Hearts on Fire diamonds bearing that in mind?

Hearts on fire diamonds prices could be costly. The diamonds are said to cost between 15-20% more than their more traditional Tiffany counterparts. Numerous have queried if the cost is justified or if it is simply better marketing and hype. What makes a hearts on fire diamond is exactly what gives it such a special price. The stones are an “ideal cut”, a technique that was designed by Marcel Tolkowsky. This cut is intended to give the most brilliance to a diamond by the way it reflects. In addition to the cut the diamond itself has hearts and arrows cut into the shape and noticeable only through a jewelers loupe.

These hearts and fire are what makes the diamond so special. From the bottom you can observe eight hearts and from the top eight bursts of fire, something that no other diamond can profess to. If you are worried that a diamond offered is not a genuine Hearts on Fire piece this is the guaranteed way to check you are getting your money’s worth. Apart from buying from a well-known jeweler this is the only way to make sure you are receiving a real Hearts on Fire diamond.

If you found this piece of value, you can read more on this and other topics: Hearts on Fire diamonds Different Cut Diamonds

May 21

Visitors Insurance helps Payoff expenses due to trip cancellation on international tour

Posted on Monday, May 21, 2012 in Finance

Incase you are planning to take your family for an overseas tour, do not forget to take Trip Cancellation Insurance which will protect you and your family by reimbursing all the expenses that you incur incase the trip got cancelled due to unforeseen circumstances.

We must always be prepared to expect the unexpected. Whenever we make a booking for a tour, we usually do it few weeks in advance and with a feeling that our trip is in complete control. But we can never anticipate what is in store for us.

Most of the times, when trips get cancelled abruptly, we might get the refund of our flight tickets, but what about the hotel reservation, cruise booking etc. since these were scheduled as per the given date but due to the cancellation of the flight, every program gets cancelled. Here is where our insurance protects us by reimbursing these expenses incurred by us. Cancellation of a trip can occur even during a return journey.

If our onward journey is perfect, then you must surely not miss out on a ski holiday with your family if your planned travel is through the winter season. You must also allow your kids to learn the art of skiing.

We must also ensure that we provide the right outfits & equipments to our kids while taking them out for skiing. Equipments include ski harness, ski gear which is weatherproof, neck gator, base layer, socks etc.

It is best to train your kids skiing with the help of a trainer as they will get professional training and even your kids will learn the art of skiing at a very fast pace. A child as young as two years can learn skiing. Hence, teaching your kids skiing at a young age is the best choice.

This will enable the kids to enjoy the planned vacation in the best possible way. Most of the kids love skiing and providing them this opportunity will make them remember this adventure for many years to come and they will forever be grateful to their parents for giving them such an opportunity.

By all means, we must never fail to take a Trip Cancel Insurance Policy Cover when we decide on a plan to visit an overseas country to enjoy with our family members.

Jon Hendricks generally writes about trip cancellation insurance, trip cancel insurance .

May 20

Cast in a Walt Disney Channel Film

Posted on Sunday, May 20, 2012 in Business

Trying to get cast in a Disney channel film involves a bit of a various system than having cast in a television show or theater generation. For movies, auditions tend to be held in large cities like Los Angeles. Sometimes there will be a Disney movie casting in an area like San Francisco or Dallas. It relies upon partly on who’s creating the movie and partly on exactly where the studios are located. Some creation companies will promote on the web through casting calls for disney channel web sites.

Irrespective of exactly where the casting for Disney channel is staying held, the variety of auditioning for movies has a tendency to stray in direction of performing that is a lot more intimate, with emphasis on facial expressions and sensible actions, fairly compared to the big stage existence and skill to undertaking, that is expected of phase plays. For this reason, dress on your audition as you would for almost any variety of professional occupation interview. Just because you’ll deliver your lines in character will not indicate you will need to appear to be one still. Let the costume designers, makeup artists, and creative administrators and their assistants take care of that for you when the time comes, when you have the component. You do not know what type of temper or spin they are going to would like to give your character, so don’t try out to make one by yourself; you will only be narrowing your likelihood of matching what they are searching for.

Give by yourself the benefit of arriving early to get your head in the suitable room as well as your nerves settled. In your audition, dedicate by yourself on the lines you happen to be reading through. This is true of all casting for commercials and acting auditions, but especially true for any movie. There exists a lot work and income place into movies lately that what the casting directors will be on the lookout for, outside of talent and charisma is surely an actor that is passionate, driven and committed on the project. Try to be knowledgeable which you are going to be predicted to commit an enormous volume of your time and effort and electricity towards the movie in the event you receive the part; even past exact filming, fitting and rehearsal situations, you will have to commit added hours memorizing your lines and crafting your performance.

In case you have time and energy to prepare with a script, make sure you memorize your lines, as looking at immediately from the script isn’t going to afford you overall flexibility in your performance. Film auditions have a tendency to target on interactions and scenes, rather than extended monologues, therefore you may well be reading a scene with a different actor or one of the crew. Keep this in thoughts; when getting ready your lines, make certain you furthermore might get ready your reactions and timing off the opposite individual. This can drastically benefit your audition’s fluency.

Right after your audition, ensure that you recognize all call back again info, or if there aren’t any call-backs, when and where the final casting calls for Disney channel listing is going to be posted. From time to time there will be many days in among the audition and remaining casting. Often there exists even a 2nd audition to narrow down the sector.

When you are known as back again, you may be asked to go through for characters in the film you’re not fascinated in. The casting director could wish to see your array, so hold your self esteem and poise. For those who usually do not receive the component, keep in mind that because a casting director could not find an area for you personally in his / her eyesight of the unique creation will not signify that your techniques being an actor are essentially lacking. Look at to discover within the experience by inquiring for constructive criticism on why you did not receive the half then move on towards your upcoming film casting.

Learn more about casting for disney channel. Stop by Leonor Mosier’s site where you can find out all about casting for commercials and what it can do for you.